Developed in the trenches and inspired by cultural adrenaline, Mendid isn’t just a brand; it’s a call to action for those who thirst for more It’s about crafting a life that's truly yours, interwoven with the elements that define the essence of who you are and aspire to be.
Our mantra, "No Disrespect, I’m Doing Me," is a declaration of independence from societal expectations, a rebellious approach to individuality…
Each piece we create is a reminder to pause in the relentless rush, breathe deeply, and reconnect with your core — recognizing that the journey to the best version of yourself is continuous and laden with purpose. Becoming Mendid is about evolving, not just existing.
As you’ll learn through our trademarked slogans below, we believe connection is one of life’s most vital components. You might not connect with all of our slogans, but goal is that one of them hits a trigger within that makes you say no more… Make that choice to reset and go after what’s yours.
A Grateful Thread · Woven as One
Our Founder: Malcolm McCassy
Malcolm has always had a passion for Motorsports. Since birth he excelled at motocross, racing since he was little to becoming a top juniorrider and innovator of the “FREESTYLE” Movement.
By 18 he was working with and influencing brands like NO FEAR, ALPINESTARS, REEF, MONSTER and many more before inventing and developing his own brand ETHIKA. His zest for life and curious nature has lead him to start his new brand Mendid with the intention of disrupting the underwear industry again.